American Family Insurance

American Family Insurance is the fourth largest mutual property and casualty insurer in the nation. Our agents offer auto, homeowners, life, health, commercial and farm/ranch insurance, plus financial products and services. Based in Madison, Wisconsin, the company operates in 17 states and hopes to continually expand into new states.

Agents and Employees:

American Family sells its products through 3,900 independent contractor exclusive agents and employs approximately 7,600 people who work hard to understand the needs of our customers and provide exceptional service through responsiveness and personal attention.


American Family's history began on Oct. 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company in Madison, Wisconsin. At the time, the company's only product was auto insurance and most of its customers were farmers.

Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base. Learn more about our history and timeline.

American Family Insurance Financial Ratings:

A.M. Best A+ (Superior)
Standard & Poor's AA-

American Family contact info:

Report a claim via phone: 1-800-374-1111.

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